As the regulator of motor vehicle sales in Ontario, OMVIC’s mandate is to maintain a fair and informed marketplace by protecting the rights of consumers, enhancing industry professionalism and ensuring fair, honest and open competition for registered motor vehicle dealers. This is achieved by:

The OMVIC Academy is an educational resource with instructional videos and a downloadable Car-Buying Guide that teaches students how to become confident car-buyers. Each video is 2-3 minutes long. Topics include: Understanding All-in Price Advertising; Long-Term Loans and Negative Equity; The Dangers Posed by Curbsiders; Consumer Rights when Buying from a Registered Dealer and How to Protect Yourself When Buying Privately. These five lessons in car-buying are a must for any “Padawan” eager to know his or her rights!

All-In Price Advertising
Protects Ontario Car Buyers

If a dealer advertises a price for a vehicle (new or used), the price must include ALL fees and charges the dealer intends to collect (except HST and licensing).

Examples of fees or charges that must be included in an advertised price:

• Freight
• PDI - PDE (pre-delivery inspection/ expense)
• Administration fee(s)
• Government levies (air tax, etc.)
• OMVIC fee
• Safety and e-test (unless the ad contains an "Unfit Vehicle" or "As-Is Vehicle" disclosure statement)
• Products or services that have been pre-installed on a vehicle